The most important metric on Youtube: „Click and watch.” The longer people keep watching a video, the higher its monetary value.

The same goes for publishing houses and their quest for best selling books: „Open and read”. The more people read, the more they invest themselves, „I couldn’t put this book down”, the deeper they fall in love, the higher the monetary value. Margaret Atwood, for MasterClass, tongue in cheek, boiled all theories on writing successful novels down to one phrase: „Hold my attention.”

For the music industry it’s „Click, listen, repeat”, for restaurants „Order, eat, come again”, for Youtube „Click, watch, click again”, for publishing houses, ”Open, read, buy one more book.”

The things people come up with in order to make other people hold their attention, the crimes they commit.

„Is there any thing that cannot hold attention?”, she cries out loud. Is there a single thing, a single motion, void of the ability to capture and hold attention?

It’s a serious question, „What on Earth” cannot be used to hold attention? There’s people who sit down to stare at the space in front of empty walls, pioneers of holding attention, some of them, forcing even formlessness into dropping some coin.